Open Days were held in honor of Valentine's Day at the OMODA / JAECOO AVTODOM Vnukovo and JAECOO AVTODOM Vernadsky dealerships. Bright heart-shaped balloons became the symbol of the event. These decorated the showrooms. Guests of the Open Days appreciated the new models of Chinese brands and took part in test drives and exciting master classes.
Customers of the dealerships were able to personally get behind the wheel of the selected car during the events. They were able to test the car in an urban environment. Master classes and buffets with original treats were also organized for the guests.
Participants of the event could take advantage of additional benefits provided by dealerships when purchasing OMODA and JAECOO cars only on this day. Thus, the trade-in program with a benefit of up to 400 000 rubles on OMODA and up to 275 000 rubles on JAECOO cars was valid on Valentine's Day. Each client who purchased a car received additional equipment, a CASCO policy and a certificate for free maintenance as a gift.
A master class on creating heart-shaped pendants from epoxy resin in an individual design was especially popular among the guests of the events. Many participants after the end of the event hung their hand-made souvenirs on car alarm keychains and rear-view mirrors.
OMODA and JAECOO cars are deservedly popular in the Russian market. Total sales amounted to 77 209 cars in 2024. This is 41,82% more than in 2023. The JAECOO J7 crossover won the Compact Car/Crossover nomination at the Top 5 AUTO national award last year.
“We organized Open Days in honor of Valentine's Day at the OMODA / JAECOO AVTODOM Vnukovo and JAECOO AVTODOM Vernadsky dealerships. These events are an opportunity for our customers to feel the attention and care that we always try to give to our friends and partners at the dealerships. They were also able to take advantage of favorable conditions for purchasing cars”, – Elena Chistyakova, Director of the AVTODOM West division, commented.
GC AVTODOM was founded on December 21, 1992. This is one of the largest automobile holdings in Russia, which specializes in sales and service of premium and luxury cars today. There are well-known world brands in the portfolio of the group of companies. AVTODOM is constantly developing, opening new dealership centers and updating the infrastructure of existing ones. It develops the sales of used cars, offers a full range of financial services and cooperates with reliable leasing companies and trusted partner banks.